Empathising with the user.
An empathy study of using the fridge freezer and simple tasks in the kitchen was used to see the wider issues which exist with a current product on the market.
Understanding the market.
Existing products on the market (such as the AEG ComfortLift Dishwasher) were explored to understand trends in the market, see any issues and any existing solutions to allow a focused development route.
Exploring different solutions.
A wide variety of solutions were explored of different shapes and sizes to find the ideal solution.
Be able to access the whole fridge.
New opening design allows shallower shelves but an increase in fridge capacity. A water tank at the bottom of the fridge freezer can be filled when installed, resulting in a low centre of gravity and combats possible tipping issues but is still light to transport.
You're in control.
The display panel makes it easy to control the temperature of the product, and large handle makes it easier to open and close the doors with reduced grip strength.
Access the stuff you need quickly.
Storage of regularly used items such as milk, eggs, and butter is within the front of one of the door and quickly accessed by the push button on the front of the door.
Bring the food to you.
Pneumatic system allows you to bring the bottom freezer drawer to a height easy to work from. No more bending down to reach the bottom drawer.
Combined with nylon rollers, the drawers are effortless to open and close when full.