Product Designer
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InfraRed

A bedroom alarm clock designed for a theoretical new company as a 3 week project.

The brand was described by the client as:

Inventive, but not in a sort of mad scientist way. We lead rather than follow.

 Colourful and playful.  It’s defiantly not a stuffy brand.  It’s progressive, but not just for the young, more the young at heart.

We are a designer brand. We create products that people desire and will seek out. 

Bold and distinctive, we are not afraid to take risks.

Other elements asked for by the client was for the product to be mains powered with a 9V backup, and the body to be made through injection moulding as it was to be mass manufactured.

Meeting client expectations.

Meeting client expectations.

Expectations and requirements of the product were defined through a debrief to focus the channel of exploration.

Design direction.

Design direction.

A client meeting midway through the project focused further development into one design.

Detail refinement.

Detail refinement.

All areas of user interaction were worked on to ensure it was pleasurable to use.

Care was taken in particular on the shape and layout of the buttons on the product and the font used for the decals and screen so they complemented the aesthetic of the brand and the product.

The final design.

The final design.

InfraRed uses patterns and a bright accent colour over a refined form to create a product which meets the client’s brief and defines the brand.

Quiet in the foreground, bold in the backround.

Quiet in the foreground, bold in the backround.

The form was designed to intrigue the user yet would still fit comfortably in a large number of rooms.

Easy to use.

Easy to use.

A familiar layout of buttons means users won’t need to learn a new interface.

Regularly used functions are placed on the top, with single/rarely used functions on the side. Both are labelled for clarity.

Design with manufacture in mind.

Design with manufacture in mind.

Manufacturing details from assembly and injection moulding, such as the housing split line, are accentuated rather than hidden.

Design decisions are taken with cost in mind: more adventurous designs such as the speaker grill can be used due to the number of units to be produced.

Internal items such as baffle plates are held in place using snap fits to reduce the cost of assembly.

Verifying for manufacture.

Verifying for manufacture.

All the plastic housing was analysed using Solidworks Plastics to ensure manufacturability and guide costing per unit.

Ready to go to production.

Ready to go to production.

Engineering drawings were created to be sent alongside the CAD model to produce injection moulds.

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